About Us ✧
We are the gyaru.
Our moods change, and so does what we wear. Some days soft and dreamy, some days bold and rebellious, we choose the armor we put on to survive everyday life.
Fashion is our tool, our comfort, and our rebellion.
At Gyaru House, we’re building more than a brand we’re creating a home. A place for handmade pieces, customs, styling, nails, and upcycled fashion… but also a community where girlies, creatives, and dreamers can connect.
✧ Our Blog & Forum
We’re starting a space to talk about gyaru culture in all its moods and subtypes breaking down styles, histories, and inspirations. Gyaru isn’t just Japan’s rebellion; it’s tied to the Y2K era, Los Angeles Latinas, and the girlies who turned sidewalks into runways. This is a living archive and a place to keep the conversation alive.
✧ Our Mission
Celebrate mood and individuality through fashion
Support the Los Angeles Fashion District and local vendors
Keep gyaru alive as a movement of rebellion, resilience, and joy
Build a community where stories, outfits, and dreams are shared
At Gyaru House, fashion is the armor to survive reality.
but it’s also the sparkle that reminds us why we keep dreaming.
Welcome home. The doors are always open.
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Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!